Consider how the internet and technology have made it easier for people to find what they are looking for. Many people used to sit at their computers and conduct searches online. However, with more and more people owning smartphones, the search is shifting from the desktop to the mobile devices.
There’s another thing that mobile devices allow for: voice search. After all, why would people type in what they’re looking for in a browser when they can simply speak it?
Optimizing your website for voice search will help you to gain a greater level of visibility. Understanding how people use voice search with their built-in personal assistants like Siri and Alexa will help you with your optimization.
The Voice Search
Consider that a survey from Forrester showed that approximately 26.2 million households in the US have smart speakers and that number will more than double by 2021. Now, consider how people talk to their personal assistants. Rather than saying random keywords like “Cupcake bakery Tampa,” people are going to talk to their personal assistant as if it were another person. The question will sound more like “Where can I find a cupcake bakery?”
Knowing this information will help you to phrase your content more effectively. It will also ensure that you are preparing yourself for the fact that people are going to be using voice technology more and more frequently on a daily basis.
Approach SEO Differently
You need to start approaching search engine optimization differently. Voice search queries are considerably longer than text counterparts. They will often be five or more keywords in length, so you need to start looking at some of the longer tail keywords to optimize performance. This means that you also want to think about using trigger words that are in the form of a question, such as “how,” “what,” or “where.”
There are a few best practices you will want to incorporate into your content as well:
- Mobile compliance
- Natural language
- Quality content
- Page speed
- Local reviews
- Secure website
When you ask a voice search question, you will often see a snippet, which provides a quick response to the question. In some instances, there might be a link to the site which has the information. This is what many internet marketers like to refer to as “Position Zero.” It essentially means that it’s the best spot for you to be positioned because the information you provided to the question is in an easy-to-digest format and answers the question that someone might be asking effectively.
If you want to try to reach the featured snippet position, there are a few strategies to employ:
- Do Your Research On Long-Tail Search Phrases
- Create Topic-Specific Page
- Answer A Specific Question
- Use Trigger Words
- Consider Semantic Keywords
- Use Conversational Language
Voice Search is Only Beginning
It’s important to remember that voice search is still in its very early stages. Many people are just now investing in smartphones as well as various devices in their home that allow them to ask questions of a personal assistant connected to the Internet. When you want the Internet to recommend your business, you need to make sure that you optimize your website in such a way that it positions answers where people can see them.
More and more people will be using voice search so it’s a good idea to optimize your website for voice search as soon as possible.
Learn more about optimizing your website and content with the help of Custom Creative today. We focus on interactive, creative strategies in order to drive action for the companies we work with.