Digital Strategy employs the same practices that traditional Marketing Strategy always has – communication, relationship building and creative thinking etc. (We won’t mention the 5 Ps of Marketing) However, the key difference is who you target and the tactics you use to get their attention.
Traditional marketing strategies tend to focus on targeted print and broadcast press (and sometimes their online equivalents). Digital Strategy also targets these, alongside many other online avenues including SEO & SEM, Content Marketing, Online Advertising, Social Media, Email marketing.
We help companies develop digital brand “equity” and provide business value beyond the projects we deliver.
Everything extraordinary starts with a clear, comprehensive plan.
Our consulting services allow you to tap our knowledge, our toolbox of proven strategies, and our years of experience to not only deliver the results you want, but ideas and solutions you don’t know exist.
Align Your Business Goals With Your Digital Marketing Strategy
Custom Creative works with our clients to develop and execute a long-term digital marketing strategy. We leverage user-centric design, organic search engine optimization, pay-per-click advertising, email marketing, content marketing, social media marketing.
Digital marketing services help funnel potential customers from the awareness stage to the purchase stage. With a sound digital marketing strategy, Custom Creative will generate more traffic, more leads, and more business. Custom Creative can help your business craft a long-term marketing plan.
To develop your digital strategy, Custom Creative will:
- Analyze your industry and the competition
- Outline best practices for your business based on our research
- Assess your online strengths, weaknesses, opportunities, and threats
- Define your target audience and create a customer persona
- Document our research findings and recommendations
- Craft an visual identity and refresh the brand image
- Align your content strategy with your target audience needs
- Select the right channels to reach your target audience
- Implement tactics to drive customers from awareness to purchase
- Evaluate and optimize your digital tactics to improve conversion rates.