When searching for SEO services and pricing, one will find a range of pricing, anywhere from a few hundred dollars a month to a few thousand dollars a month. How is such a range in pricing possible? You get what you pay for in terms of quality and effectiveness!
Search engine optimization (SEO) refers to the strategies and tactics used to increase a website’s search engine rank and associated website traffic. The quality of these strategies and tactics determine your long-term results.
With growing demand for SEO services, there are many options available. Before you choose your SEO company, do your homework and figure out what type of company you are hiring.
There are three types of SEO companies:
1) The professional SEO Agency
These SEO companies have years of experience under their belt and have a genuine interest in developing a long-term relationship with their clients. You can expect a lot of analytical data, goal setting, and conversion tracking.
2) The rookie SEO Agency
These SEO companies have inexperienced specialists or have the tendency to outsource their work. You can expect a lot of excuses for a lack of quality as well as finger pointing since they have limited control over the campaign and the quality of it.
3) The money-hungry SEO Agency
These SEO companies call you promising the world and promising to get your website to the top of the first page on Google. If it sounds too good to be true, it probably is! You can expect disappointment and frustration when reality does not meet your expectations.
When choosing a SEO provider, select a reputable company who will deliver quality results. SEO is a skill that is best left to the professionals. Like every other product and service, higher quality means a higher price tag.
Here are a few reasons why it worth paying for quality SEO work:
1) Internal Link Audit
Link audits help you identify dead or broken links on your website that can slow down the website load time. It is important to fix these links to improve the user experience in terms of browsing and search. Not only is the content important on a website, but also the connecting links and website functionality. Link audits are not cheap and often labor intensive.
2) Referral Audit
Backlinks to your website play an important role in search engine optimization. When the backlinks come from reliable and relevant websites, the website performance is better. If these links are not reliable nor relevant, the user becomes suspicious and ultimately it diminishes your brand image. Removing harmful and irrelevant links is a time-consuming process.
3) Avoid De-Indexation of Website
Google webmaster guidelines dedicate which websites will be indexed and ultimately show up in the search results. If the guidelines are not followed, Google will rank your website lower or remove the listing entirely. Google penalties can make your website traffic disappear and lead to a decline in sales and revenue.
4) Quality SEO Techniques
If Google determines that your website does not meet its webmaster guidelines, your website listing will be removed from the search results. Spammy, low-quality SEO techniques increase the chances of violating Google’s quality guidelines. Site-wide factors, on-page optimization, and off-page optimization ultimately determine your SEO performance. It is essential to create and submit quality content to the proper channels.
These are just a few reasons to hire a quality SEO company. There are strategies and tactics that lead to long-term results, but there are also short-term tricks that do not work over the long-term and actually hurt your website’s ranking.