Digital Strategy employs the same practices that traditional Marketing Strategy always has – communication, relationship building and creative thinking etc. (We won’t mention the 5 Ps of Marketing) However, the key difference is who you target and the tactics you use to get their attention.
Traditional marketing strategies tend to focus on targeted print and broadcast press (and sometimes their online equivalents). Digital Strategy also targets these, alongside many other online avenues including SEO & SEM, Content Marketing, Online Advertising, Social Media, Email marketing.
We help companies develop digital brand “equity” and provide business value beyond the projects we deliver.