DEVELOPING A COMPETITIVE ADVANTAGE CALLS FOR MORE INTELLIGENT, STUNNING DESIGN SOLUTIONS – FOR ANY SCREEN SIZE
To be truly competitive, you have to know what your competition is doing. Our team uses conventional and unconventional tools to find your competitors’ sweet spot in order to make yours sweeter.
Budgeting + Goals
Any marketing activity without solid goals is like searching for a light switch in the dark. We set trackable goals and budget accordingly. We partner with you, not just sell you pixels. No waste, no filler.
Design + Wording
This is where your goals are imagined and created with the finest pixels and words in town. Designing your pixel-perfect sales tool starts as a sketch and becomes a well-crafted conversion machine.
We speak geek, just like your browser wants us to. We carefully code each aspect with the highest standards in mind. This means your website will look and work great on any size screen.
Testing + Deployment
The Internet, in all its beauty, is a tricky place. Our testing team makes sure nothing breaks by accident. Call it quality control or call it thorough. Testing is just as important as planning.
Analytics + Analysis
If you could look over the shoulder of each of your visitors, you would. From behind the wizard’s curtain, that’s what we do. We collect user data and analyze it to make improvements. Data!
WHY DOES GOOD WEB DESIGN MATTER?
It almost goes without saying, but if you’re in business, you need to have a web presence. The general consumer has come to expect to find you online, so it’s imperative that the experience is useful, valuable, and findable.
Good web design gives your brand its digital identity that consumers will interact with, consume, and come back to. Good web design leads people through the path of least resistance to the conversion you seek and the conversion they are willing to complete in order to make their visit worth it.
WHY DOES GOOD WEB DEVELOPMENT MATTER?
In order for the web design to ‘come to life’ and ‘work’ online, it has to be meticulously developed using the most common programming languages. But more often than not, that’s not enough. A general contractor may be able to help fix your plumbing, but not as well as a seasoned plumber can. The same goes for websites. They need to be expertly crafted to work, to be accessible to the search engines, and to conform to the most up-to-date techniques that modern web browsers demand – this is the work of a seasoned web developer.
RESPONSIVE DESIGN & DEVELOPMENT
More people access the Internet by a mobile device today than ever. If you’re like us and have ever tried to view a full website on a mobile phone, it can be frustrating.
Responsive design and development prepares a website to render, or respond, based on the size of the screen viewing it. This way, if you’re viewing a responsive website on a mobile device, it will scale and re-arrange the elements of a website to be easily viewed in the device. This way, there’s no pinching or expanding of a smart phone screen – the page content scales according to the screen size and looks good everywhere. As an added bonus, the major search engines look to the quality of mobile-friendly sites and factor this into their ranking algorithms.