7 Things You Must Do Before Launching Your Website

If you have any experience in launching a website, it can be hard to know when it’s completely finished and ready for the public to see. The fear and uncertainty can be nerve racking – what if you’ve forgotten something, or there’s some glaring mistake you haven’t found? Take a deep breath and relax – here are seven things to do before you finally flip the switch.

  1. Read Every Word
    Proofing is super important. Typos and grammatical errors on your website can make your brand look unprofessional and your website unfinished. It might sound a little boring, but take the time to reread every. single. word. Sometimes reading it aloud can help find typos you might not have noticed before. Also be on the lookout for dummy text (Lorem Ipsum) that could have slipped through the cracks.
  1. Check All of Your Links
    Nothing is worse than a broken link. Click through all of the buttons and images on your site to make sure they are hyperlinked to the proper landing page. Additionally, 301 redirects are essential if you’re transitioning from an old website to a new one. All of the old website’s URLs must redirect to a corresponding page on the new website so you don’t lose out on any SEO credit.
  1. Test Forms
    If your new website is using any new forms – contact us, subscriptions, get a quote, etc – be sure to test each one before launch. This allows you to experience your site from the customer’s end, and make sure you receive all the data you need. Just because a form works on one device doesn’t mean it will work on another, so test on multiple styles of devices and browsers.
  1. SEO
    Each page will have an SEO and readability score,based on things like keyword frequency, number of words and images, meta descriptions, etc. This score determines how that page ranks in organic search results. Use proper optimization techniques to ensure your website performs at its best.
  1. Analytics
    When your website is launched, you’ll want to be able to track how well it performs across a variety of platforms. Google Analytics is a free service that allows you to evaluate data, see what works and what doesn’t, and how you can improve.
  1. Responsive Design
    Because mobile devices are such an integral part of our society (mobile searches exceeded desktop searches for the first time in 2015), it is crucial that your website is compatible across all devices. This isn’t just about functionality – you want your website to look good whether it’s on an iPad or a PC.
  1. Don’t Rush
    The most important piece of advice is to take your time. Rushing through the development of a website leads to unnecessary mistakes and errors. Trust us – making sure everything is done right the first time will save you time and money in the long run.
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