As the foundation of your online presence, your website is one of your most important marketing tools. It is no longer enough to just have a website. Today, you need an effective website.
An effective website is appealing, engaging, and responsive. Your website must provide a great user experience while helping your business reach its goals in terms of revenue, sales, or leads. You need high-quality unique content, straight-forward navigation, and call-to-actions on your website.
If you are debating, here are 10 signs it’s time to redesign your website:
1. The Website is Not Mobile Friendly
In 2015, Google announced that mobile searches surpassed desktop searches, especially local searches. If your website is not responsive, it is time to redesign your website to work well on mobile, tablet, and desktop screens.
2. The Website Looks Outdated
Web design is constantly evolving to meet user preferences. A website designed 5 years ago may look outdated today. A website designed 10 years ago definitely needs a face lift. It has become essential to have an easy-to-navigate, clean website.
3. The Website Is Hard to Maintain
If your website is still in HTML or uses Flash, it is time to switch to a content management system (CMS). Content management systems make it easy to maintain and update your website without any HTML knowledge.
4. Customers Call Asking for Information
If your website is hard to navigate or is not up to date, customers will call your business requesting information that should be readily available online. Not only does this frustrate customers, but also it is a poor use of company resources.
5. It’s Time for A Rebrand
Every few years, it becomes necessary to refresh your brand image and change your brand positioning. Sometimes a change in ownership leads to a change in the brand image. Sometimes styles change and your logo needs be redesigned. Regardless of the reason, the website must match your brand identity and traditional promotional materials. Consistency is key for generating brand awareness.
6. The Website Loads Slowly
Today, you have three seconds to engage a customer or prospect. When your website loads slowly, you lose their attention and lose business. When determining your search engine rank, Google accounts for the user experience. If your website loads slowly, it will hurt your search engine ranking.
7. Search Engine Rankings Have Been Declining
Search engine algorithms are constantly updated to account for original quality content and a positive user experience. Integrating a blog to your website is one way to create unique high-quality content. If you want your customers to find you online, you need to improve your search engine rankings.
8. Google Analytics Indicates a High Bounce Rate
Your bounce rate indicates how many users visited one page and then left your website. If visitors are leaving your website after one page, the website is either irrelevant to the user or of low-quality. A high bounce rate, short average visit duration, or a low average pages per visit suggest it’s time to redesign your website.
9. Your Website Doesn’t Measure Up
Your website should make you stand apart from the competition. It is a problem when your competitor’s websites are amazing in comparison. If you feel that your website doesn’t measure up, much less surpass your competitors, it is time design your website.
10. Your Website Does Not Support Your Business Goals
Your website should support your business goals. There is no point in having a website unless it helps your business reach its goals of brand awareness, generating sales, or attracting top talent. If the website is generating fewer leads and conversions, it is time to redesign your website.
If you can relate to any of these 10 signs, it is time to redesign your website. Your website is not up to par. A website redesign can increase the effectiveness of your website while helping your business reach its goals.